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Psychomarketing: rentrez dans la tête de vos clients !
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Le psychomarketing est une méthode de fidélisation des clients s'appuyant sur les sciences comportementales, les neurosciences cognitives, les techniques d'influence et de persuasion, le marketing direct, la programmation neurolinguistique et l'analyse transactionnelle. Ce guide propose un modèle en sept étapes pour la mettre en oeuvre.
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Technical specifications
Release date | February 21th 2022 |
Language | French |
Publisher | GERESO |
Categories | |
Number of pages | 241 pages |
Composition | Single-component retail product |
Support | Paperback / softback |
Illustrations | Line drawings, unspecified, Illustrations, black and white |
Measure | 21.0 cm (Height), 15 cm (Width), 322 gr (Weight) |
Accessibility | No information is available regarding the accessibility of the format Paper No information is available regarding the accessibility of the format PDF No information is available regarding the accessibility of the format EPUB |