Influence

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).   Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us
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Spécifications techniques

Date de sortie29 juillet 2008
LangueAnglais
ÉditeurPearson Education
Catégories
Accessibilité  Aucune information disponible concernant l'accessibilité pour le format Papier